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OUTCOMES
Queensland Art Gallery Board of Trustees Annual Report 2013–14 59
Performance measures
These measures assess QAGOMA’s performance against
its strategic objectives. To develop appropriate measures
and targets, the Gallery benchmarks aspects of its
performance and activities against other national and
international arts institutions.
As part of the development of its
Strategic Plan 2014–19
,
a number of new performance measures will be introduced
for the forthcoming year.
2013–14
Target/est.
2013–14
Actual
2014–15
Target/est.
Service standards
Audience satisfaction with exhibitions and programs
1, 2
90%
95.5%
90%
Percentage of attendance to ticketed exhibitions to total
Gallery attendance
3 15%
24%
Discontinued
Non-government revenue as percentage of total revenue
4 New measure
—
25%
Other measures
Total Gallery attendance (visits to QAGOMA onsite)
1.25m
1 352 118
1.2m
Number of website user sessions (visits to QAGOMA online)
1.85m
1 857 432
1.65m
Number of exhibitions presented
5 28
33
Discontinued
Number of regional locations receiving travelling exhibitions and
programs, and education, interpretive and information services
5
45
76
Discontinued
Value of acquisitions gifted to the Queensland Art Gallery Collection
6 New measure —
$2.5m
Visitors whose experience of major exhibitions exceeded
their expectations
6 New measure —
40%
Visits to QAGOMA touring venues
6 New measure —
50 000
Percentage of visits originating from interstate or overseas
6 New measure —
25%
Queensland Government subsidy per visit
6 New measure —
$25
Variance reporting
1 From 1 July 2014, QAGOMA will move from a four-point
to a five-point scale satisfaction measurement framework,
which includes a neutral response option. This is expected
to have a modest effect on measured levels of satisfaction.
The satisfaction measurement framework is the preferred
method of calculation across Queensland Government
agencies.
2 The 2013–14 estimated Actual which was reported in the
Service Delivery Statement was 95 per cent.
3 This measure is being discontinued due to its narrow focus
on attendance to ticketed exhibitions, which is only one of
the services provided to the community and one of several
revenue streams generated by the Gallery.
4 This new measure encompasses all Gallery services and
provides a more accurate snapshot of service delivery
efficiency, including commercial approaches. It aligns with
the Government proposal, through the Cultural Precinct
Strategy, to develop common measures for performance
across the arts statutory bodies.
5 This performance indicator is discontinued in the Strategic
Plan 2014–19.
6 This is a new performance indicator, introduced in the
Strategic Plan 2014–19.