08 Queensland Art Gallery Board of Trustees Annual Report 2011–12
BACKGROUND
BACKGROUND
Government objectives
The Government’s objectives for the Gallery in the community
are articulated in the
Queensland Art Gallery Act 1987
. In
pursuing the strategic goals detailed in the Gallery’s
Strategic
Plan 2013–18
, significant contributions were made to the
Queensland Government’s objective of enhancing cultural and
economic outcomes for Queensland through an innovative
arts and cultural sector.
In line with the Government’s
Arts for all Queenslanders
Strategy 2014–2018
, the Gallery’s strategies and activities in
2013–14 embraced a wide audience, including children and
families, young people, seniors, school and tertiary students,
and audiences of diverse backgrounds from throughout
Queensland. See pages 10–20 for details on accessibility
to the Gallery’s Collection and programming.
As a key partner in the delivery of the
Cultural Precinct
Strategy 2013–2015
and
Queensland Cultural Precinct
Draft Master Plan
, the Gallery worked productively and
collaboratively with precinct partners during the year to
deliver cross-precinct programming, and to address audience
development and longer-term planning and infrastructure
issues. See page 15 for details on cross-precinct collaboration.
QAGOMA made a significant contribution to Queensland’s
economy via inbound cultural tourism, recognising the
Government’s DestinationQ strategy to increase tourism and
overnight visitor expenditure in the state. See page 14 for
tourism and economic impact results.
The Gallery is committed to providing value for money
through a focus on increasing non-government revenue as
a percentage of total revenue, through sponsorship income,
ticket sales and commercial services. See pages 15–18 for
outcomes of sponsorship and commercial services.
Object and guiding principles
In performing its functions, the Board must have regard to
the object of, and guiding principles for, the Act. The object of
the Act is to contribute to the cultural, social and intellectual
development of all Queenslanders. The guiding principles
behind the achievement of this object are:
• leadership and excellence should be provided in the
visual arts;
• there should be responsiveness to the needs of
communities in regional and outer metropolitan areas;
• respect for Aboriginal and Torres Strait Islander cultures
should be affirmed;
• children and young people should be supported in their
appreciation of, and involvement in, the visual arts;
• diverse audiences should be developed;
• capabilities for lifelong learning about the visual arts
should be developed;
• opportunities should be developed for international
collaboration and for cultural exports, especially to the
Asia Pacific region; and
• content relevant to Queensland should be promoted
and presented.
Strategic Plan 2013–18
The Queensland Art Gallery Board of Trustees Strategic
Plan 2013–18
set out the following strategic objectives:
1. Expand, exhibit, publish on and care for our Collection
Strategies:
• Develop the Queensland Art Gallery Collection (‘the
Collection’) in accordance with our acquisitions policy.
• Present a dynamic range of exhibitions (including travelling
exhibitions) and displays focused on or incorporating
Collection works.
• Continue scholarly research into the Collection and
dissemination of such information through a wide variety
of publications and public programs.
• Conduct regular reviews of Collection management and
conservation practices to ensure ongoing best practice.
• Establish high quality, secure, climate-controlled storage
to meet the long-term needs of the Collection.
2. Reach new and existing audiences
Strategies:
• Present a program of major exhibitions and cinema
programs — including international exhibitions exclusive
to Queensland, and the three-yearly Asia Pacific Triennial
of Contemporary Art — with wide audience and cultural
tourism appeal.
• Provide an economic benefit to Queensland through the
presentation of major exhibitions and building the Gallery’s
profile as an important cultural tourism destination.
• Expand and strengthen important partnerships and
alliances between the Gallery and key national and
international museums, arts touring organisations and
potential sponsors.
• Collaborate with tourism sector partners to attract
attendance by key local, intrastate, interstate and
international audiences.
• Communicate about Gallery exhibitions and programming
to audiences of diverse backgrounds.
• Develop targeted programming, marketing and commercial
services to attract new audiences and encourage philanthropy.