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08 Queensland Art Gallery Board of Trustees Annual Report 2011–12

BACKGROUND

BACKGROUND

Government objectives

The Government’s objectives for the Gallery in the community

are articulated in the

Queensland Art Gallery Act 1987

. In

pursuing the strategic goals detailed in the Gallery’s

Strategic

Plan 2013–18

, significant contributions were made to the

Queensland Government’s objective of enhancing cultural and

economic outcomes for Queensland through an innovative

arts and cultural sector.

In line with the Government’s

Arts for all Queenslanders

Strategy 2014–2018

, the Gallery’s strategies and activities in

2013–14 embraced a wide audience, including children and

families, young people, seniors, school and tertiary students,

and audiences of diverse backgrounds from throughout

Queensland. See pages 10–20 for details on accessibility

to the Gallery’s Collection and programming.

As a key partner in the delivery of the

Cultural Precinct

Strategy 2013–2015

and

Queensland Cultural Precinct

Draft Master Plan

, the Gallery worked productively and

collaboratively with precinct partners during the year to

deliver cross-precinct programming, and to address audience

development and longer-term planning and infrastructure

issues. See page 15 for details on cross-precinct collaboration.

QAGOMA made a significant contribution to Queensland’s

economy via inbound cultural tourism, recognising the

Government’s DestinationQ strategy to increase tourism and

overnight visitor expenditure in the state. See page 14 for

tourism and economic impact results.

The Gallery is committed to providing value for money

through a focus on increasing non-government revenue as

a percentage of total revenue, through sponsorship income,

ticket sales and commercial services. See pages 15–18 for

outcomes of sponsorship and commercial services.

Object and guiding principles

In performing its functions, the Board must have regard to

the object of, and guiding principles for, the Act. The object of

the Act is to contribute to the cultural, social and intellectual

development of all Queenslanders. The guiding principles

behind the achievement of this object are:

• leadership and excellence should be provided in the

visual arts;

• there should be responsiveness to the needs of

communities in regional and outer metropolitan areas;

• respect for Aboriginal and Torres Strait Islander cultures

should be affirmed;

• children and young people should be supported in their

appreciation of, and involvement in, the visual arts;

• diverse audiences should be developed;

• capabilities for lifelong learning about the visual arts

should be developed;

• opportunities should be developed for international

collaboration and for cultural exports, especially to the

Asia Pacific region; and

• content relevant to Queensland should be promoted

and presented.

Strategic Plan 2013–18

The Queensland Art Gallery Board of Trustees Strategic

Plan 2013–18

set out the following strategic objectives:

1. Expand, exhibit, publish on and care for our Collection

Strategies:

• Develop the Queensland Art Gallery Collection (‘the

Collection’) in accordance with our acquisitions policy.

• Present a dynamic range of exhibitions (including travelling

exhibitions) and displays focused on or incorporating

Collection works.

• Continue scholarly research into the Collection and

dissemination of such information through a wide variety

of publications and public programs.

• Conduct regular reviews of Collection management and

conservation practices to ensure ongoing best practice.

• Establish high quality, secure, climate-controlled storage

to meet the long-term needs of the Collection.

2. Reach new and existing audiences

Strategies:

• Present a program of major exhibitions and cinema

programs — including international exhibitions exclusive

to Queensland, and the three-yearly Asia Pacific Triennial

of Contemporary Art — with wide audience and cultural

tourism appeal.

• Provide an economic benefit to Queensland through the

presentation of major exhibitions and building the Gallery’s

profile as an important cultural tourism destination.

• Expand and strengthen important partnerships and

alliances between the Gallery and key national and

international museums, arts touring organisations and

potential sponsors.

• Collaborate with tourism sector partners to attract

attendance by key local, intrastate, interstate and

international audiences.

• Communicate about Gallery exhibitions and programming

to audiences of diverse backgrounds.

• Develop targeted programming, marketing and commercial

services to attract new audiences and encourage philanthropy.