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QUEENSLAND ART GALLERY ANNUAL REPORT 2007–08
APPENDIXES
54
STRATEGIC DIRECTION
VISION
l
Increase quality of life for all Queenslanders
through enhanced access, understanding
and enjoyment of the visual arts and
develop Queensland's reputation as a
culturally dynamic state.
MISSION
l
To be the focus for the visual arts in
Queensland and a dynamic and accessible
art museum of international standing.
GOALS
The following goals were reflected in the
Strategic Plan and the Operational Plan, current
at 1 July 2007. The Gallery’s focus on these
goals ensured its contribution to the attainment
of the Government’s policy priorities in 2007–08.
l
develop, manage and conserve the
Collection to the highest art museum
standards for the benefit and enjoyment of
present and future users
l
display and promote the Collection and the
Gallery’s facilities, and provide access to
exhibitions, educational services and
interpretative programs of excellence to a
diversity of cultures and publics with
particular attention to the principles of
lifelong learning
l
develop and manage an exhibitions program
to the highest art museum standards, which
extends to regional and remote Queensland,
for the benefit and enjoyment of present and
future audiences
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continue to develop services provided to
regional areas in order to support such
communities in the development of their
unique cultural assets and distinctive
identities, while also benefiting from
cultural exchange with such regions
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ensure the Gallery’s facilities and property
services are managed to meet the needs of
the community and the Gallery
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provide assistance and encouragement to
young emerging artists and professional
development and employment opportunities
for young persons seeking a career in the
visual arts
l
continue to develop an organisational
culture that articulates best practice
throughout the Gallery’s operations
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develop, where appropriate, productive
partnerships with other Government
agencies and with the private, education
and community sectors
l
provide museum professionals and
Queensland Art Gallery staff with
opportunities for professional development,
so as to create a community of highly skilled
and educated people.
STRATEGIC DIRECTION 2008
–
13
The Gallery has recently reviewed its strategic
direction and the following goals and strategies
are effective from 1 July 2008.
GOALS
Two sites, one vision
To consolidate the Gallery's profile as a two-site
institution following the opening of GoMA in
December 2006, while developing and
promoting the strengths of each building's
curatorial and programming focus to audiences.
Cultural tourism
To secure significant international exhibitions
exclusive to Queensland and increase the
profile of the Gallery as a cultural tourism
destination for local, intrastate, interstate and
international visitors.
Collection development
To develop, manage and conserve the
Collection to the highest art museum standards
for the benefit and enjoyment of present and
future users.
Accessibility and education
To provide access to exhibitions, educational
services and interpretive programs of
excellence to diverse audiences, with particular
attention to children and young people,
Indigenous Australians, and regional
Queenslanders.
Engagement with the Asia Pacific region
To strengthen the Gallery's ties with the Asia
Pacific region through initiatives such as the
Asia Pacific Triennial of Contemporary Art and
the Australian Centre of Asia Pacific Art, as well
as the development of the Gallery's renowned
contemporary Asian and Pacific collections.
STRATEGIES
Two sites, one vision
l
Present a dynamic program of exhibitions
and events across both QAG and GoMA in
order to maintain the strong attendance and
profile afforded by the national and
international interest in the institution since
the opening of the two-site Gallery in
December 2006.
l
Ensure this program both highlights the
distinctions as well as the continuity
between the historical and contemporary
art and cultural focus of each building
respectively.
l
Maximise, through programming of
appropriate scale and ambition, the benefits
and opportunities provided by the expanded
and upgraded two-site infrastructure.
l
Work cooperatively, where appropriate, with
Queensland Cultural Centre partner
institutions to ensure that the Gallery plays
an important role in animating and raising
the profile of the Cultural Centre as a whole.
Cultural tourism
l
Present a program of major exhibitions with
wide audience appeal, including those
organised by the Gallery, as well as national
touring exhibitions and international
exhibitions exclusive to Queensland.
l
Provide an economic benefit to Queensland
through the presentation of major
exhibitions and associated tourism.
l
Expand and strengthen important
partnerships and alliances between the
Gallery and key national and international
museums and arts touring organisations in
relation to opportunities to co-organise or
host major exhibitions.
l
Undertake strategic marketing and
collaborate with tourism sector partners to
promote the Gallery and its exhibitions and
programs to key local, intrastate, interstate
and international audience targets.