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FOCUS: 'ANDY WARHOL'
QUEENSLAND ART GALLERY ANNUAL REPORT 2007–08 31
FOCUS:
'ANDY WARHOL'
'Andy Warhol' was a highlight of the Gallery's year, attracting
critical acclaim and record attendances for a paid exhibition at the
Gallery of more than 232 000 visitors. Exclusive to Brisbane,
Australia's first major Andy Warhol retrospective offered visitors
more than 300 art works, talks, tours, education programs, an
Up Late series, dedicated activities for children and families at the
Children's Art Centre, and an extensive curated film program at the
Australian Cinémathèque. This popular exhibition was extended by
two weeks to 13 April.
The ‘Andy Warhol’ exhibition was organised by the Queensland Art
Gallery (QAG) and The Andy Warhol Museum, one of the four
Carnegie Museums of Pittsburgh. Principal Partners were Santos
and Queensland Events Corporation. Funding for insurance was
provided through the Queensland Government Exhibition Indemnity
Scheme, administered by Arts Queensland.
'Andy Warhol' brought together more than 300 works
spanning all areas of the artist’s practice from the 1950s
until his death in 1987 — paintings, drawings, prints,
photographs, films, videos and installations.
The Gallery worked collaboratively with a range of media
and tourism major sponsors for the exhibition’s local and
national marketing campaign: Adshel, Brisbane
Marketing, The Courier-Mail, Clemenger Brisbane,
Network Ten, Qantas, Tourism Queensland and Austereo’s
Triple M. The exhibition was also the first to be sponsored
by the Gallery’s new corporate benefactor program, the
Chairman’s Circle.
ATTENDANCES
l
232 389 people visited the ‘Andy Warhol’ exhibition,
a record attendance for a paid exhibition at the
Queensland Art Gallery; this represented an average
daily attendance of more than 1800.
l
477 262 people visited the Gallery of Modern Art
during the show, including the Silver Factory: Andy
Warhol for Kids at the Children's Art Centre.
l
8243 people attended 133 screenings of the Andy
Warhol film programs and 2154 attended the Summer
Festival film program.
l
More than 20 000 visited Up Late, the 14-week Friday
night program which presented 17 local, national and
international musicians and bands and 15 local and
national speakers.
l
More than 25 000 school students visited the
exhibition.
l
200 local and regional teachers and educators
attended a special exhibition viewing and briefing
during the exhibition's first week.
l
More than 71 000 people attended the free, 11-day
Andy Warhol Summer Festival for children and families
held across both QAG and GoMA.
l
More than 2700 people attended the Andy Warhol
Summer Festival — Queensland, a one-day event on
19 January 2008 for children and families staged at 24
regional venues: Beaudesert, Blackwater, Bundaberg,
Cairns, Caloundra, Charters Towers, Childers, Crows
Nest, Gatton, Gladstone, Goondiwindi, Gympie, Hervey
Bay, Logan, Mackay, Miles, Noosa, Townsville, Pine
Rivers, Redcliffe, Rockhampton, Stanthorpe,
Toowoomba and Warwick. Mornington Island
participated at a later date on 9 February.
PROGRAM AND PUBLICATIONS STATISTICS
l
48 000 copies of
Pop Mag
, the children's activity
book, were distributed.
l
Online visitors recorded 576 169 hits to the 'Andy
Warhol' exhibition pages between December 2007
and April 2008.
l
109 198 photobooth portraits were sent from the
exhibition and the Children's Art Centre, and 58 737
screen tests were filmed in the Children's Art Centre's
15 seconds of fame interactive.
l
The Andy Warhol Summer Festival offered 60
workshops, 44 performances, 22 cinema screenings,
16 artist talks, 11 storytelling sessions and 12 quiz
shows.
l
Membership of the Friends of the Queensland Art
Gallery increased by more than 400 per cent during the
exhibition period.
l
At the Australian Cinémathèque a total of 435 short
and feature films were presented.
l
1476 people attended the 17 public programs during
the exhibition.
Visitors queue to attend the
'Andy Warhol' exhibition.