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OUTCOMES
Queensland Art Gallery Board of Trustees Annual Report 2016–17 11
Performance measure
2016–17
Target
2016–17
Actual
2017– 18
Target
OBJECTIVE 1: COLLECTION AND EXHIBITIONS
Value of acquisitions by artists from Australia, Asia and the Pacific
as a percentage of total acquisitions
35%
80% Discontinued
Visitors whose experience of exhibitions exceeded their expectations
1
45%
60%
45%
Number of external publications, papers presented and awards
2
20
68
30
OBJECTIVE 2: AUDIENCES AND ENGAGEMENT
Visits to QAGOMA onsite and at touring venues
3
[Service Delivery Statement measure]
1.3 million 2.0 million 1.4 million
Interactions with QAGOMA content online
4
1.4 million 5.1 million
Discontinued
(see note 9)
Audience satisfaction with onsite visit [Service Delivery Statement measure]
95%
93%
95%
Percentage of visitors whose motivation to visit was life-long learning
5
20%
17%
20%
Complete projects on time and on budget
6
Completed Completed Discontinued
OBJECTIVE 3: PARTNERSHIPS AND PRACTICES
Percentage of visits originating from interstate or overseas
30%
46%
35%
Value of acquisitions gifted to the Queensland Art Gallery Collection
7
$2.5 million $6.3 million $2.5 million
Non-government revenue as a percentage of total revenue
[Service Delivery Statement measure]
30%
43%
30%
Non-government cash revenue per visit
$9.00
$9.41
Discontinued
(see note 8)
Queensland Government subsidy per visit
$25.00
$15.79
$25.00
Percentage of visitors whose motivation to visit was life-long learning
(measure included under objectives 2 and 3)
20% See above See above
Complete projects on time and on budget
(measure included under objectives 2 and 3)
Completed See above Discontinued
User charges as a percentage of total revenue
8
N/A
N/A
15%
Website visits and use of digital interactives
9
N/A
N/A
1.5 million
OUTCOMES
Performance measures
1
The 2016–17 outcome reflects a very high positive response rate from visitors surveyed
during GOMA Turns 10 and ‘Marvel: Creating the Cinematic Universe’.
2
New measure for 2016–17. The target has been increased for 2017–18.
3
2016–17 is the first year that onsite and touring visits have been reported as a combined figure.
The number of onsite visits (1.7 million) was influenced by exceptionally strong audience response
to the free GOMA Turns 10 celebratory program. Exhibitions toured by the Gallery to regional,
national and international venues were also well attended (over 300 000 visits). No exhibitions are
scheduled to tour to national or international venues in 2017–18, and the forward target has been
set accordingly.
4
The 2016–17 outcome was influenced by very strong responses to social media campaigns and
high levels of website visitation, particularly associated with GOMA Turns 10
and ‘Marvel: Creating the Cinematic Universe’.
5
This measure was also included under objective 3.
6
This measure was also included under objective 3.
7
Includes the value of artworks gifted and artworks purchased with donated funds. The 2016–17
outcome reflects several very high value acquisitions made through the QAGOMA Foundation.
8
New measure for 2017–18 (replaces ‘non-government cash revenue per visit’).
9
New measure for 2017–18 (replaces ‘interactions with QAGOMA content online’).
The new methodology includes visits to QAGOMA websites (excluding QAGOMA content
on social media platforms) and uses of digital interactive programs onsite and online.