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16 Queensland Art Gallery Board of Trustees Annual Report 2013–14
OUTCOMES
Sponsors
The Gallery secured sponsorship and grant funding for a range
of exhibitions and programs, and attracted more than $1.75
million in funding and over $1.38 million in contra marketing
and promotional support.
• As part of Santos GLNG’s presenting sponsorship of
‘Cai Guo-Qiang: Falling Back to Earth’ and the Children’s
Art Centre, the first Santos GLNG Day was held at GOMA.
This successful initiative, featuring family-focused activities
and giveaways, attracted more than 6900 visitors to GOMA
on one day. In addition, 430 families took up the sponsored
ticket offer to attend the exhibition.
• Audi Australia extended its three-year partnership with
the Gallery until 2015, and was Principal Sponsor of ‘Cai
Guo-Qiang: Falling Back to Earth’, as well as partner of the
popular Audi GOMA Bar.
• Glencore (formerly Xstrata Coal Queensland) supported
the presentation of three exhibitions in the Queensland
Artists’ Gallery (QAG) and a regional touring workshop
program as part of their ongoing commitment to promoting
Queensland artists.
• PanAust, which sponsored ‘My Country, I Still Call Australia
Home’, continued its partnership with the Gallery as Major
Sponsor of ‘Harvest’.
• The Gallery extended its relationship with Virgin Australia,
previously an ongoing Tourism and Media Partner, and
welcomed them as Annual Airline Partner.
• Gadens continued its longstanding relationship with
the Gallery as the Supporting Sponsor of ‘California
Design 1930–1965: Living in a Modern Way’. The Gallery
successfully nominated Gadens chair Paul Spiro for the
2013 Arts Law Centre of Australia's Arts Community Pro
Bono Award for his outstanding service to the Gallery and
the QAGOMA Foundation.
• Yering Station, the Gallery’s Wine and Sparkling Partner,
renewed its agreement, providing in-kind stock for
exhibition opening events.
New sponsors included Deutsche Bank and the Australia China
Business Council as Supporting Sponsors for ‘Cai Guo-Qiang:
Falling Back to Earth’, Living Edge as Furniture Partner for
‘California Design 1930–1965: Living in a Modern Way’, and the
Hong Kong Economic and Trade Office (HKETO) for the cinema
program ‘Action, Hong Kong Style’.
The Gallery received ongoing support from the QAGOMA
Chairman’s Circle of companies — Ausenco, Clemenger BBDO,
Cox Rayner, Gadens Lawyers, Rio Tinto Alcan, Mirvac Orion
Springfield, FIIG Securities, Westpac Private Bank, Emporium
Hotel and Egon Zehnder. The program welcomed several new
members, including 20/20 Optical and NAB Private Wealth.
The Chairman’s Circle was the Major Sponsor of ‘Quilts
1700–1945’.
The Tim Fairfax Family Foundation (TFFF) provided support for
‘Cai Guo-Qiang Kids’ and ‘Kids on Tour’. Ongoing support from
TFFF has been essential for the growth of the On Tour program
and the success of the Gallery’s children’s publications.
Exhibition sponsors and partners are listed on pages 46–53.
Collaborate with tourism sector partners to
attract attendance by key local, intrastate,
interstate and international audiences.
Support from tourism partners assisted the Gallery to reach
new audiences locally, nationally and internationally. These
partners included Southern Cross Austereo, Adshel, Seven
Network, ABC Radio National, Clemenger BBDO, Tourism
and Events Queensland, Brisbane Marketing, Sofitel Hotel
Brisbane, Brisbane Airport Corporation, Hilton Brisbane and
Virgin Australia.
‘Cai Guo-Qiang: Falling Back to Earth’ was a hero event for
both the Tourism and Events Queensland summer interstate
campaign targeting Sydney and Melbourne, and for Brisbane
Marketing’s summer events marketing and media campaign
in the intrastate market and Auckland. In addition, QAGOMA,
Brisbane Marketing and Tourism and Events Queensland staged
a media launch for the exhibition in Shanghai in September
2013. It was attended by more than 30 media and tourism
representatives and generated significant international
Chinese-language coverage, including
Conde Nast Traveller
(China)
,
China Daily
,
Oriental Morning Post
,
China Times
and the
Shanghai Morning Post
. Tourism and Events Queensland and
Brisbane Marketing also supported significant interstate and
international media visitation, especially by Chinese-language
media. These partnerships have allowed the Gallery to build
relationships with Chinese travel, media and consumer markets
for future cultural tourism growth and initiatives.
Communicate about Gallery exhibitions
and programming to audiences of diverse
backgrounds.
Front-of-house
A new category of front-of-house staff was introduced with
Visitor Service Officers (VSO) expanding on the traditional role
of the Gallery Service Officer (GSO) to encourage engagement
between visitors and foor staff.
VSOs actively promoted QAGOMA exhibitions and programs,
cinema screenings, the Children’s Art Centre, and food and
retail outlets with a view to maximising audience participation,
accessibility and enjoyment.